Tiny Tutor YORK

Private notes, not for parents

Questions and notes for Becky

A quick working page from building the new website. Nothing here is public-facing or linked from the main site. Three short parts: what we need from you, what the research found, and a few ideas worth considering.

Type your answers straight into the boxes and press "Save my answers" at the bottom. Answer as many or as few as you like, and come back any time. Only Max sees what you write.

1. Questions for you

Start with the big one, then twelve quick questions in four groups. No need to answer everything at once, just what you know off the top of your head.

First, the big one

What do you want Tiny Tutor York to look like a year from now? For example: same hours but earning more, more daytime pupils, a full assessment diary once you qualify, proper income from your resources, or something else entirely. Everything else gets shaped around this answer.

Digital and branding

  1. Your TES shop is now linked from the site, and the shop page lists all 13 packs. Anything you'd rather we left out, or anything not on TES you'd like added?
  2. For selling direct (keeping around 95% of each sale instead of TES's cut): what would you like to sell first? For example a bundle of all your packs, a printable Year 7 transition pack, or something new.
  3. Should we register tinytutoryork.co.uk? It is free right now, but that will not last forever.
  4. Your Facebook page and Instagram (@tinytutoryork) are now linked from the site. Can you tap the Facebook link on the contact section and check it opens YOUR page?

Qualifications and trust

  1. Are you registered, or planning to register, with PATOSS, the BDA tutor list, or the Yorkshire Rose Dyslexia directory?
  2. Do you hold a current DBS check and insurance we can mention on the site (just as "DBS checked, insured", no documents needed)?
  3. Roughly when do you expect to finish the assessor qualification, so we can keep the 2027 messaging accurate?

How you work

  1. What is your realistic travel radius for home visits, in miles or by area?
  2. Would you like an online booking calendar (such as Calendly) linked from the site, or keep it to phone and email for now?
  3. Are you open to running small group sessions regularly, or only now and then?

Permissions

  1. Can we use real parent testimonials once you have some in writing? Do you have any already?
  2. Are you happy for the site to use a cropped photo from your flyer, or would you like a new photo taken?

Anything else?

2. What the research says

The short version, from a wider look at the York and North Yorkshire dyslexia market.

  • No direct competitor is based in Copmanthorpe itself. The nearest specialist tutors are 20 to 40 minutes away, most with weak or broken websites, a genuine open door for search.
  • Your current £50 an hour is already at the top of the specialist band nationally. Most qualified specialist dyslexia tutors charge £40 to £60 an hour.
  • Local full diagnostic assessment prices cluster at £480 to £500 (Yorkshire Dyslexia £480, Rethinking Dyslexia £485, White Rose £500), so £450 to £550 is a sensible starting anchor for you once qualified.
  • Home education in England has grown to 126,000 children, up 13% in a year, and SEND children are over-represented in that group. This lines up well with your daytime, flexible-hours offer.
  • City of York Education, Health and Care Plans are up 41% over the last three years, a clear sign of growing local demand for specialist support.
  • Private dyslexia assessors typically book within weeks, not the months or years families can wait through school routes, a strong selling point once you are qualified.
  • No other provider in York is yet marketing an upcoming dyslexia assessor service, so "new assessor coming 2027" is unclaimed messaging worth owning early.
  • Both tinytutoryork.co.uk and tinytutoryork.com are currently unregistered, worth securing soon given how clean the match is.

3. Ideas worth considering

Five ideas, each with one line on why. All are shown on the site as suggestions to confirm with you, not as decided prices.

1Raise the after-school rate to £55 to £60 an hour, with a waitlist

You are already fully booked at £50, which is at the top of the going rate. A rise is unlikely to reduce demand and rewards your busiest hours properly.

2Offer a cheaper daytime rate, around £40 to £45 an hour

This fills currently empty daytime capacity with a fast-growing, well-matched audience: home-educated and flexi-schooling families.

3Run a Year 7 Summer Transition Programme as a block booking

It builds directly on the pre-teaching you already do, and summer is naturally quiet for school-term pupils, so it fills the gap well.

4Sell your teaching resources direct through Payhip, alongside TES

TES fees eat into your low-price sales more than expected. Selling direct keeps far more of each sale for the same work you have already done.

5Start a dyslexia assessment waitlist now, ahead of qualifying in 2027

Local demand is already strong. Capturing interest early means you do not lose it when you are ready to launch the service.

4. How this page works, and keeps working

The short version: this is a two-way notebook between you and Max, and it does not stop after launch.

  • Type into any box on this page and press save. Max reads your answers, and his website helper updates the site to match, usually the same day.
  • Want something changed, added or researched? Ask in the "Anything else" box. Wording, prices, a new offer, a question about a platform, anything. It gets looked into and the answer comes back here or through Max.
  • Nothing goes public without you. The site stays on this private preview link until you say you are happy with it.
  • Once it is live, we can see what parents typed into Google to find you and which parts of the site they read. Each month the site quietly gets a little better based on that: sharper wording, seasonal offers like the Year 7 summer programme, new resources in the shop.
  • So this page never really finishes. Whenever something changes for you, new prices, new qualification, new idea, come back, type it in a box, save. The site catches up with your real life instead of going stale.